At the time we started Quirksmith (2016), silver jewellery was not yet mainstream and jewellery was seen as a mere accessory that decorates a woman. An industry that was built with women as its prime customer, was ironically, run by men – right from production to business ownership. In silver jewellery, there was very little design and product innovation for the last several years (except for a few large design houses).
We wanted to change that!
An artist at heart, Divya wanted to create pieces that sparked curiosity and conversations. And we wanted to make women the owners of an industry that was built to serve them! With Rs 40,000 of our personal savings and dreams in our eyes, we created our first collection and showcased it at one of Bangalore’s quirky flea markets. That marked the birth of Quirksmith!
What started as a passion project by two sisters, is today a growing brand recognized for designs that stand out in a crowd. Our in-house team comprises over 60% women today. Through our work, we’ve created employment for over 50 artisans and their families across India. And we’re just getting started!
About the founders:
Divya is a NIFT '04 grad with a specialization in jewelry designing. She is a gold medalist of class of '04, and has dedicated all these years perfecting the art of creating designs that stand out! She designed for Amrapali Jaipur in the early years of her career and headed the design studio for FabJewels Ltd for 10 years. She was also one of the top 3 winners at AuDITIONS 07-08 for her unique design in gold (AuDITIONS is rated as one of the most prominent gold couture competitions in the world).
Divya heads design and production at Quirksmith.
Pragya is an IIT Delhi grad ('07) and an INSEAD graduate ('12). She has spent the last several years in strategy & consulting and has worked with Bain & Company, India and as the Head for Strategy and Operations (Revenue) at InMobi. She ventured into Quirksmith to pursue her common dream with sister Divya.
Pragya heads marketing & sales at Quirksmith.
“अपने जज़्बात पहनिये” – “Wear your emotions”
We want our jewellery to be a way for people to express themselves. Whether it is a “Musaafir” anklet for the traveller soul or an “Atma Mugdha” Earcuff for the one who believes in self-love, our designs have ‘you’ at their core.
Divya says – “Personally I feel there is no single word or phrase that defines me. Some days I am a dreamer, on others I feel like a rebel and on others I may relate to a wandering soul. My designs are an extension of me and they continue to evolve as I learn and grow as a person. My hope is, just like me, many others can see their own reflection in the pieces I create.”